BRASCO FW24

This one started with a quick chat and a cup of coffee.

When BRASCO, Haarlem's new surf shop, opened its doors, I went straight in to meet Christoph, the owner. Hearing his vision for the brand and the story behind it was instantly inspiring—I knew we had to work together.

I asked him on the spot if he was up for a photoshoot to capture the new clothing line he designed himself. Two weeks later, the plan was a go, and we were shooting!

The best part? It wasn't just a great project. We clicked immediately, became good friends, and now often surf together. It’s all about that simple, shared love for creating beautiful things.

BEHIND THE SCENES

While there might not be a huge collection of bts images for this one, the energy on set was intentionally focused on genuine flow. The core approach for the BRASCO shoot was authenticity over instruction. We set out to create fun visuals, but avoided directing or staged poses.

This meant the models were encouraged to simply interact naturally and let the day unfold. Allowing the genuine atmosphere, the clothing and the setting to truly speak for themselves.

Frank van Hulst © 2026.

Frank van Hulst © 2026.

Frank van Hulst © 2026.